Alberto de la Barrera
Regional Director and Counsel - Mexico City

Alberto is an attorney in Mexico specializing in commercial and IP law. He joined PICA in 2002, after 17 years as General Counsel of Grupo Bimbo, the third largest bakery corporation in the world and the largest in Latin America. Alberto has handled IP and civil litigation, contracts, government liaison and compliance, commercial law, mergers, joint ventures, technology licensing, employment law, unfair competition, agency, distributorship and real estate issues. Alberto built the Legal Department of Grupo Bimbo over his 17-year tenure, ultimately serving 60 companies in the group and coordinating legal matters worldwide.

Previously, Alberto was with Oros, Trigueros y Asociados, where he handled civil, domestic and commercial legal matters. He was educated at the Universidad Autonoma Metropolitana, A.C. and the IPADE Business School, where he obtained his Law and Advanced Management degrees, respectively. He is fluent in both Spanish and English